The Wonders of Online Customer Relations

I noticed no comments were made on my previous blog post, well hopefully this weeks post convinces your hands to type and if not you are more than welcome to request for a free drink hint(just type your address on the comment section and i'll gladly ship it)

Anyways we are going to discuss the benefits of social technology on business. The profitability in employing social media into a business setting is quite a robust one, following the numerous principle levels of the McKinsey Global Institute, it'll be my pleasure to explain to you how.

In this our brief research, we will be looking at coca cola, for those of you that are not aware, it is one of the most famous drinks in the world. One of the various formula it employs I believe is consistency, loyalty feedback and of course advertising. Coca cola seems to have thrived throughout the years in maintaining a valuable conglomerate and this is vastly because of it's ability to advertise.

With the recent advent and popularity of social media tools, it is now possible for Coca Cola to collate customer (consumer) feedback from their clients(me and other coke drinkers) on the their pleasure on disappointment on the drink. This vital tool will help the company make informed product development decisions that will accommodate all it's valued customers. As key product development ideas come from the users of these products, it will increase the profit of the company as well as maintaining loyalty and consumer satisfaction.

Furthermore, social media tools also assist the company in attending to customer related issues. By floating a fan page and employing dedicated staff that will build a communal relationship with the consumers will help assuage any worries or fears that may arise from the disservice of their product.

Anyway people, I'll see you all pretty soon.
I'm quited farmished and feel like a coke.

                                                          



                                                            UP COKE

Enabling success with Enterprise Systems

Hello my esteemed fans, hope all is well. Going straight to the point, I'll be talking about the second agenda of the assignment that is to identify further examples of companies using Web 2.0 to achieve enterprise objectives or organisations using Enterprise 2.0 principles in a significant way.. lets go there


Firstly according to wikinomics article by Jason, it states that there are four key concepts a business organisation has to possess to be successful with enterprise systems, namely Openness, Sharing, peering and Acting globally.


In this modern day and age, it is quite a rare occurrence to divorce IT and Business. This is a marriage destined to be because of the unlimited potential and resources that IT has to bring to a business that strives to succeed. By IT I am referring to enterprise systems and social tools like facebook, twitter, SAP etc.


Now to analyse these key concepts aforementioned above;



Openness: This can be stated as the ability to share information or the state of being transparent with business activities. It describes the degree to which the organisation must secure or control contents and rights to content. The very vital information such as trade secrets should be kept from the public view so as not to cumulate a potential loss when obtained by competitors.



Sharing: This is the ability for a business to share information with the public, it involves giving away control of it's intellectual property so that others can use it and develop on the idea. An example of a company that does this will be Virgin Australia. please see link to their blog. Information on the recent events and happenings in the company is shared to the public.



Peering: This involves working with a more collaborative working model rather than the prescribed hierarchical model. it ensures a platform for retaining support and getting feedback from business in the same industry.. Facebook, twitter, yahoo and Google+ all play an excellent task for networking and sharing of information. This type of behavior will help understand the market situations and would help in making accurate informed decisions based on consumer views.




Acting Global: This is a business position that involves in reaching out to customers not restricted to its geographical location, with the recent merge of Virgin Australia, Emirates and Delta Airlines; this would give Virgin the potential to serve more areas of the world.


The benefits Enterprises system serves to a Business Organisation cannot be overemphasized, it helps a business grow by advertising, and it provides a platform for feedback from consumers and also sees to customer satisfaction. Without the adoption of this new business model, the likelihood of a business crashing will be great.







References:

http://www.virginaustralia.com/au/en/experience/airline-partners/


http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything


http://www.mckinsey.com/~/media/McKinsey/dotcom/Insights%20and%20pubs/MGI/Research/%20Technology%20and%20Innovation/The%20social%20economy/MGI_The_social_economy_Full_report.ashx

Key Ideas for a successful blog Strategy

Blogging  is a way to convey our experiences and expertise on a given subject matter to the outside world. For a write up to be efficient, it has to have the ability to adequately relate information to others about what is being discussed.

The foremost technique in creating a good blog is presenting the information in a simple to use manner, this is important because it will appeal to laymen and other viewers or users that do not understand the subject matter being shared in the blog.

Furthermore, taking consideration of the viewers age bracket, believes or technical abilities will also be a good start in planning how the blog is ran. It answers the question of who, how and what would be discussed in a blog

Another key strategy is handling criticism of the viewers or readers constructively, this will give you and idea on how to improve or adequately convince your audience on your position without any hard or obscene sentiments.

A good blog must consist of legible characters for the users to be able to see properly and audio visual effects should be adequately set so that the blog background colours does not confuse or disguise the write up.


I will be writing mostly on technologies based on Enterprise systems as time goes by on this blog.

Meanwhile, I'll appreciate your feedback.. over and out. till again

Cheers and Cold Regards











Reference:http://www.incomediary.com/advanced-blogging-strategy
http://www.howto.gov/social-media/blogs/strategy

Enterprise 2.0 at QUT Semester 2 2013

This blog will be used to facilitate the assignments of Enterprise 2.0 this semester. Other postings will arrive subsequently. Cheers