The Return of Return on Investment

Hello Readers, we'll be shutting down this session on ROI (Return of Investment). ROI can be describes as the earning power of assets measured as the ratio of net income to the average capital employed in a company or project.

The company i will be using as a case example is Domino's pizza

Domino's pizza is a restaurant that offers different styles of pizza, found in Michigan in, 1960. Besides pizza, it also offers side dishes like salad, pasta, breadsticks, garlic bread, etc. It is noted in 2012 that more than 5,000 Pizza Hut restaurants were located in 94 different countries and territories.

Being such a large company, Domino's Pizza surely wants to increase their sales. In achieving this, the main tool of marketing is social media. Domino's Pizza  has been starting to use social media (making a website) since 2007.
Getting  back to ROI.
Domino's Pizza launched an app for iPhone, iPad, Android, and Windows that allows customers to customize the pizza on their own and order directly from the app.According to Mobile Commerce Daily , Pizza Hut achieved over $1 Million of sales within first three months since the launching of the app. 50% of overall orders came from the app.

The gains from investment is divided into two, which are tangible and intangible.

The tangible gain from Domino's Pizza's app is obviously the profits they get in form of money while the intangible gain that Domino's Pizza got can be from the brand awareness.

As for the bases of ROI, this scenario suits more to "Increased Connections between need and Knowledge".

It affects the decision making process of the customers compared to ordering directly at the restaurant, using the app can give more time to customers to select which foods to order. 

It also stimulates innovation by making their own pizza, customers will have a fun experience. 

The beauty of social surveillance and a digital foot print

Hello Once again, this post is going to be short, so that you can all get back to your previous activities.

This week’s activity requires you to search for and explore a range of social media monitoring tools and discuss your experience in a blog post.

I have chosen to analyse TransLink, as my case example;

The tool we are going to be using is how sociable, this is a website that measures a brand's impact on the web and provides a figure based on some calculations.

On searching TransLink through the website , it was discovered that it had a lot of presence on the internet as can be seen from this figure

Social media is beneficial to Translink because they get to hear about their customer feedback and opinions which matter most in business. 
Furthermore, advertisement for new job openings can be advertised through social technology that will reach a lot of potential employees

The benefits of having a digital presence cannot be overemphasized, it is key in succeeding and thriving in this modern day business world.

The Romance is back

Hello people, yey, its week 8 going on 9. Well this week's post is about the relationship between enterprise system, i.e.how wikis and blogs enhances professional services.The case example for this scenario will be Emirates Airline, this is a world leading airline that prides itself in its customer satisfaction and style. On searching the website, I noticed Emirates has facebook and twitter, and also engage their customers through those means too.

Emirates has about 1.9 million followers on Facebook, this is a very large number. Facebook and social enterprise system has an added advantage on how a business is conducted. Emirates post major sales and promo details to facebook as well as any major flight delays or events pertaining to flight disruptions on the page.

Furthermore, with Facebook, Emirates would have customer insights about their services, with this informed decisions would be paid that will best benefit their valued customers.

Emirates also have a Youtube Channel that they use in broadcasting their new services and routes that they have. it is a key tool because nowadays, there seems to be a lot of people especially young people who have a strong affinity for technology. Such people will be targetted b Emirates through their youtube channel.

A critical analysis of Value Levers

Hello my esteemed fans, my apologies for the break in transmission. It was due to other pressing issues and project assignments. Anyway, this week’s topic is centred on  a non-profit organizations (NPO). I'll be exploring the benefits and value Levers associated with implementing Enterprise 2.0.
The NPO we'll be using as our case study is Act for Kids.

Act for Kids

Act for Kids is an Australian charity working tirelessly to prevent and treat child abuse and neglect. It helps kids and young people who have suffered abuse and neglect overcome their experiences through long-term intensive therapy. They also help strengthen families at risk.

The social sector value levers as explained in the McKinsey Report  are: Crowdsourcing resources and solutions, , Fundraising, Education, Creating and expanding volunteer network, Mobilizing Resources, Retaining support, , and Engaging supporters. In addition, it also describes two (2) wide Enterprise levers namely, Improving collaboration and communication, and rapid organizing.

Fundarasing 
Fundraising is a great way for Act for Kids to create or generate revenue that will alleviate the pains and issues the non-profit organisation deals with. With the advent of enterprise system, the possibility of gaining more audience is achieved.  Not only does online solicitation cost far less than conventional means, it proves to me a more effective way to fundraise as suggested in the Mckinsey Report.

All that is required to set up an e-fundraising campaign is a credit card and a good fundraising service.
The benefits of Enterprise systems for business, especially non-profit cannot be overemphasised; it is a great tool in driving a good cause. it sees to the accomplishment of their mission which is alleviating the pain and suffering of kids and young adults.



Music for the day.

The shallow waters of social Media - A case study

Who doesn't know Virgin Australia, for those of you that don’t know, it is not Australia’s National carrier but a privately ran company owned by the business man, Richard. I always assumed it was her National carrier.

With the recent integration of business affairs with social media, there are certain obligations that must be kept sacred so that she does not fall into a legal hole.

          Effective Information: The airline has the moral duty to monitor and make sure that the information given to her clients (travellers) is concise and accurate and also given in a timely manner. Such information as regards to flight details and sudden change in schedule should be directed to the travellers in due time. 

This brings us to the people in charge of the information dispersal or the systems capable of providing such information. With the over sophistication of social technology and technology at large, it is still a possibility for it to fail people, therefore competent people should be put to monitor those technologies so as to avoid technology error which will be due to human error.

         Accurate Information: Consider a scenario whereby wrong sales information is being transmitted  via Facebook purposely by the social media manager or better still the system responsible for  pricing is hijacked and compromised by a grumpy employee. In this example, an employee is distributing false and misleading information that will lure potential customers into a trap. The language or medium of communicating that is supposed to be made plain and easy is being compromised. This information security threat would lead to lawsuits and unhappy customers.

           Security: Confidential information can be breached by hackers or people that have the technical  know-how on how to carry out an attack on the company’s IT infrastructure. For instance, the  airline’s blog or news feed that is responsible for carrying out information feeding to her customers  could be hacked and this could lead to legal consequences for the airline as a result of the attacker  putting misleading information that causes the client’s duress or hardship. Such news feeds  compromised could include core databases, core servers and core IT services that is responsible  for serving the people.

          Misconstrued Information:  Advertising is a very interesting and powerful tool that helps pass a message over and over again. Now can you imagine a seemingly innocent looking advertisement that appears good and everyone is fine with that, but some people don't like it because it creatively  maligns their person or they simply don't like it at all and they sue.

Privacy Breach. Technical glitch making customer confidential information been breached and posted online, it sure sounds familiar.

Defamation:  Slandering of other businesses can lead you into hot soup. This involves saying not  true things against other businesses, including individuals and engaging in acts that can damage the  other company’s reputation. Although this maybe common when disgruntled travellers miss their flights, it is still a possibility to escalate to something of legal proportions when done by an employee or even an employer harassing the business integrity of another in a way to reap results.

In conclusion, a strict social media policy should be enforced that will cement the varying loopholes of social media with business in the aviation industry in general, not only Virgin. Such policies should address confidentially, information accuracy, effectiveness and information privacy. It should include acts and precautionary measures on employers as well as employees so that the aviation industry can drive smoothly without taking a break to the courthouse.

 

Qantas is the National Carrier of Australia. Now you know. J