Enabling success with Enterprise Systems

Hello my esteemed fans, hope all is well. Going straight to the point, I'll be talking about the second agenda of the assignment that is to identify further examples of companies using Web 2.0 to achieve enterprise objectives or organisations using Enterprise 2.0 principles in a significant way.. lets go there


Firstly according to wikinomics article by Jason, it states that there are four key concepts a business organisation has to possess to be successful with enterprise systems, namely Openness, Sharing, peering and Acting globally.


In this modern day and age, it is quite a rare occurrence to divorce IT and Business. This is a marriage destined to be because of the unlimited potential and resources that IT has to bring to a business that strives to succeed. By IT I am referring to enterprise systems and social tools like facebook, twitter, SAP etc.


Now to analyse these key concepts aforementioned above;



Openness: This can be stated as the ability to share information or the state of being transparent with business activities. It describes the degree to which the organisation must secure or control contents and rights to content. The very vital information such as trade secrets should be kept from the public view so as not to cumulate a potential loss when obtained by competitors.



Sharing: This is the ability for a business to share information with the public, it involves giving away control of it's intellectual property so that others can use it and develop on the idea. An example of a company that does this will be Virgin Australia. please see link to their blog. Information on the recent events and happenings in the company is shared to the public.



Peering: This involves working with a more collaborative working model rather than the prescribed hierarchical model. it ensures a platform for retaining support and getting feedback from business in the same industry.. Facebook, twitter, yahoo and Google+ all play an excellent task for networking and sharing of information. This type of behavior will help understand the market situations and would help in making accurate informed decisions based on consumer views.




Acting Global: This is a business position that involves in reaching out to customers not restricted to its geographical location, with the recent merge of Virgin Australia, Emirates and Delta Airlines; this would give Virgin the potential to serve more areas of the world.


The benefits Enterprises system serves to a Business Organisation cannot be overemphasized, it helps a business grow by advertising, and it provides a platform for feedback from consumers and also sees to customer satisfaction. Without the adoption of this new business model, the likelihood of a business crashing will be great.







References:

http://www.virginaustralia.com/au/en/experience/airline-partners/


http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything


http://www.mckinsey.com/~/media/McKinsey/dotcom/Insights%20and%20pubs/MGI/Research/%20Technology%20and%20Innovation/The%20social%20economy/MGI_The_social_economy_Full_report.ashx