I noticed no comments were made on my previous blog post, well hopefully this weeks post convinces your hands to type and if not you are more than welcome to request for a free drink hint(just type your address on the comment section and i'll gladly ship it)
Anyways we are going to discuss the benefits of social technology on business. The profitability in employing social media into a business setting is quite a robust one, following the numerous principle levels of the McKinsey Global Institute, it'll be my pleasure to explain to you how.
In this our brief research, we will be looking at coca cola, for those of you that are not aware, it is one of the most famous drinks in the world. One of the various formula it employs I believe is consistency, loyalty feedback and of course advertising. Coca cola seems to have thrived throughout the years in maintaining a valuable conglomerate and this is vastly because of it's ability to advertise.
With the recent advent and popularity of social media tools, it is now possible for Coca Cola to collate customer (consumer) feedback from their clients(me and other coke drinkers) on the their pleasure on disappointment on the drink. This vital tool will help the company make informed product development decisions that will accommodate all it's valued customers. As key product development ideas come from the users of these products, it will increase the profit of the company as well as maintaining loyalty and consumer satisfaction.
With the recent advent and popularity of social media tools, it is now possible for Coca Cola to collate customer (consumer) feedback from their clients(me and other coke drinkers) on the their pleasure on disappointment on the drink. This vital tool will help the company make informed product development decisions that will accommodate all it's valued customers. As key product development ideas come from the users of these products, it will increase the profit of the company as well as maintaining loyalty and consumer satisfaction.
Furthermore, social media tools also assist the company in attending to customer related issues. By floating a fan page and employing dedicated staff that will build a communal relationship with the consumers will help assuage any worries or fears that may arise from the disservice of their product.
Anyway people, I'll see you all pretty soon.
I'm quited farmished and feel like a coke.
UP COKE
Hey David,you mentioned that you conducted a research, but I don't seem to find any links or reference to further support your research on Coca-cola. The company in my opinion coca cola products are the most popular all over the world. According to http://www.therichest.com/most-popular/the-top-10-bestselling-soft-drinks/, the top ten most famous sodas featured 4 of coca cola sodas with two of them in the top two.
ReplyDeletewow, thats right, I was so eager to get the drink when compiling this report.. but here it is.. http://www.energyfiend.com/top-10-soft-drinks
ReplyDeleteWhat brand of coke do you like the most?