Saturday 21 September 2013

The beauty of social surveillance and a digital foot print

Hello Once again, this post is going to be short, so that you can all get back to your previous activities.

This week’s activity requires you to search for and explore a range of social media monitoring tools and discuss your experience in a blog post.

I have chosen to analyse TransLink, as my case example;
The tool we are going to be using is how sociable, this is a website that measures a brand's impact on the web and provides a figure based on some calculations.

On searching TransLink through the website , it was discovered that it had a lot of presence on the internet as can be seen from this figure





Social media is beneficial to Translink because they get to hear about their customer feedback and opinions which matter most in business. 
Furthermore, advertisement for new job openings can be advertised through social technology that will reach a lot of potential employees

The benefits of having a digital presence cannot be overemphasized, it is key in succeeding and thriving in this modern day business world.

4 comments:

  1. I used howsociable as well and found it very interesting(though the free version is sort of limited)...The screen capture you put up does not show the results of the analysis you did...I think you captured your screen too early.. :). You might want to put up a new one.
    www.chiugookoli.wordpress.com

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  2. OK I WILL CHECK IT OUT AGAIN. CHEERS

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  3. Hi Damilola,

    Initially, it was interesting when you chose Translink as your study case for social monitoring. You did mention what tool did you use to analyse it. However, it would have been great if you provide more details calculation and analysis based on social monitoring that you have done. I believe Translink website is perceived as significant source for commuting in Brisbane area. Social media of Translink is more even beneficial to support the main website in providing accurate and reliable information for passengers.

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  4. detailed calculation and analysis would have required registration

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