The Return of Return on Investment

Hello Readers, we'll be shutting down this session on ROI (Return of Investment). ROI can be describes as the earning power of assets measured as the ratio of net income to the average capital employed in a company or project.

The company i will be using as a case example is Domino's pizza

Domino's pizza is a restaurant that offers different styles of pizza, found in Michigan in, 1960. Besides pizza, it also offers side dishes like salad, pasta, breadsticks, garlic bread, etc. It is noted in 2012 that more than 5,000 Pizza Hut restaurants were located in 94 different countries and territories.

Being such a large company, Domino's Pizza surely wants to increase their sales. In achieving this, the main tool of marketing is social media. Domino's Pizza  has been starting to use social media (making a website) since 2007.
Getting  back to ROI.
Domino's Pizza launched an app for iPhone, iPad, Android, and Windows that allows customers to customize the pizza on their own and order directly from the app.According to Mobile Commerce Daily , Pizza Hut achieved over $1 Million of sales within first three months since the launching of the app. 50% of overall orders came from the app.

The gains from investment is divided into two, which are tangible and intangible.

The tangible gain from Domino's Pizza's app is obviously the profits they get in form of money while the intangible gain that Domino's Pizza got can be from the brand awareness.

As for the bases of ROI, this scenario suits more to "Increased Connections between need and Knowledge".

It affects the decision making process of the customers compared to ordering directly at the restaurant, using the app can give more time to customers to select which foods to order. 

It also stimulates innovation by making their own pizza, customers will have a fun experience. 

The beauty of social surveillance and a digital foot print

Hello Once again, this post is going to be short, so that you can all get back to your previous activities.

This week’s activity requires you to search for and explore a range of social media monitoring tools and discuss your experience in a blog post.

I have chosen to analyse TransLink, as my case example;

The tool we are going to be using is how sociable, this is a website that measures a brand's impact on the web and provides a figure based on some calculations.

On searching TransLink through the website , it was discovered that it had a lot of presence on the internet as can be seen from this figure

Social media is beneficial to Translink because they get to hear about their customer feedback and opinions which matter most in business. 
Furthermore, advertisement for new job openings can be advertised through social technology that will reach a lot of potential employees

The benefits of having a digital presence cannot be overemphasized, it is key in succeeding and thriving in this modern day business world.

The Romance is back

Hello people, yey, its week 8 going on 9. Well this week's post is about the relationship between enterprise system, i.e.how wikis and blogs enhances professional services.The case example for this scenario will be Emirates Airline, this is a world leading airline that prides itself in its customer satisfaction and style. On searching the website, I noticed Emirates has facebook and twitter, and also engage their customers through those means too.

Emirates has about 1.9 million followers on Facebook, this is a very large number. Facebook and social enterprise system has an added advantage on how a business is conducted. Emirates post major sales and promo details to facebook as well as any major flight delays or events pertaining to flight disruptions on the page.

Furthermore, with Facebook, Emirates would have customer insights about their services, with this informed decisions would be paid that will best benefit their valued customers.

Emirates also have a Youtube Channel that they use in broadcasting their new services and routes that they have. it is a key tool because nowadays, there seems to be a lot of people especially young people who have a strong affinity for technology. Such people will be targetted b Emirates through their youtube channel.

A critical analysis of Value Levers

Hello my esteemed fans, my apologies for the break in transmission. It was due to other pressing issues and project assignments. Anyway, this week’s topic is centred on  a non-profit organizations (NPO). I'll be exploring the benefits and value Levers associated with implementing Enterprise 2.0.
The NPO we'll be using as our case study is Act for Kids.

Act for Kids

Act for Kids is an Australian charity working tirelessly to prevent and treat child abuse and neglect. It helps kids and young people who have suffered abuse and neglect overcome their experiences through long-term intensive therapy. They also help strengthen families at risk.

The social sector value levers as explained in the McKinsey Report  are: Crowdsourcing resources and solutions, , Fundraising, Education, Creating and expanding volunteer network, Mobilizing Resources, Retaining support, , and Engaging supporters. In addition, it also describes two (2) wide Enterprise levers namely, Improving collaboration and communication, and rapid organizing.

Fundarasing 
Fundraising is a great way for Act for Kids to create or generate revenue that will alleviate the pains and issues the non-profit organisation deals with. With the advent of enterprise system, the possibility of gaining more audience is achieved.  Not only does online solicitation cost far less than conventional means, it proves to me a more effective way to fundraise as suggested in the Mckinsey Report.

All that is required to set up an e-fundraising campaign is a credit card and a good fundraising service.
The benefits of Enterprise systems for business, especially non-profit cannot be overemphasised; it is a great tool in driving a good cause. it sees to the accomplishment of their mission which is alleviating the pain and suffering of kids and young adults.



Music for the day.